More brilliant Moleskine video

Moleskine is one of those brands that generates almost religious following. The notebooks themselves hold an almost mythical status amongst note takers, something Moleskine foster with the insert found in every notebook  and recently they've added a huge quantity of other desireable stationary to their lines.

What strikes me about this brand is the way that they've embraced the geeky nature of their audience and deliberately pander to it with their creative work and their various web presences despite selling a paper product. Their use of video is brilliant. As an example the piece below encapsulates the creativity of the user, the use cases for the product and wraps it up in a playful stop-motion animation that highlights the desireability of the product and moves you from "well it's just an expensive post-it note" to "I must have that, now!" or at least it did me...

Related

• Paper Blogging
• Moleskine's New 2011 Collection (design-milk.com)
• Moleskine's YouTube channel