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Friday, October 19, 2007

Naked PM?

I either have astonishing reach and influence or a talent for stating the blindingly obvious. Today’s video clip is the Liberal Party response to the Labor response to the Liberal unions campaign ad.

Look, it’s Howard and he’s perched on a desk (they must have sawn the legs off). In a bit to out-casual Rudd he’s also jacket-less; how outrĂ©! This is begging the question how far will they go? Until Vladimir Putin’s recent photo shoot and since Mussolini politicians don’t really strip off. The fat Italian fascist’s favourite political posturing involved going bare-chested and do manly thinks like mucking in with the hay balers. In a close election are Rudd and Howard prepared to bare flesh? Will we see Kevin in his grundies and a string vest? Will there, the Australian public wants to know, be Prime Ministerial nipple? According to the viral marketers the two are already prepared to change their hair.

As the dominant narrative of the moment the election has considerable use as a marketing too if you can get in people's heads. The election has been expected for so long that companies and their agencies have had plenty of time to prepare and as a media meme an election is all pervasive. Commercial ad campaigns are beginning to mirror the political one.

Apologies, I haven’t actually watched the video above, I’m at work and can’t be bothered. It’s probably Howard saying that he’s not scaremongering but engaged in informing the public about the potential unionist content of a Labor cabinet that would mean the thin end of the wedge for [small] businesses. He probably says something about flexibility in employment and industrial relations and taxes too.

I have noticed from the front page that the theme of embedding your rival’s advert in your own is continuing. Will we also then see this repeated so that by the time a government is elected you will be able to trace the story backwards by finding the adverts referenced in each clip? Has that actually been the case and are you reviewing this post 6 weeks from now tracing things backwards to see how Australia ended up with a naked PM? Interesting.

For speed, and appropriateness of response the Liberals score some points here but this is a definite ‘me too’ advert. It’s the same thing without a jacket (I reserve the right to change my opinion after having watched the video, but I doubt I'll have to).