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Thursday, February 08, 2007

Dodo, dodo, internet that dies!

If you were a brand consultant what might you tell a client that came to you with the idea of naming their service after an extinct flightless bird?

"You got here just in time! Sit down and we'll think of something better in even just the first five minutes of the meeting."

genius

But no your client is in a dizzying frenzy of marketing fervour believing themselves an absolute genius.

"No, no," they might say, "we've had so many good ideas around this. We've got an ad campaign with a REALLY annoying jingle and a brand mascot that looks nothing like a Dodo. We're going to hire people to wear a fuzzy suit that makes them look a bit like a very misshapen version of the mascot and harass people about broadband connections on their way to work, where they have a fast connection all day! It's going to be brilliant!"

I know what I would say at that point:
"Get out of my office you cretin! People will think you hired me and my name will be forever besmirched with your idiocy!

Why are you here anyway exactly...?"
I don't know what Dodo Internet are thinking with that as a strategy. I can't speak as to the quality or consistency of their service as I was so thoroughly put off by their brand identity that I wont be going within 15 feet of their mascot and wouldn't be caught dead using them as an ISP.