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Monday, October 24, 2005

R/evolution

The revolution when the revolution comes will be televised
It will have syndicated news feed from coast to coast, every coast.
It will have a PR campaign, a jingle and a website.
It will whiten your teeth and freshen your breath whilst you work rest and play with yourself.
The revolution will be a tee-shirt, a soft drink, a meal deal and a running shoe.

The revolution will print logos on your french fries and send automatic updates to your mobile phone.
It will be bought, sold and bartered. There will be pin badges posters and viral campaigns.
It will sell more washing powder and will come in sixteen fruit-flavoured colours. There will be stickers to collect and swap.
There will be a stick-shift and an automatic.
The revolution will have tinted windows.

The revolution will take place at the expense of the black and the white, the hungry, the disenfranchised, the sick, the poor, the tired and the huddled masses yearning to breathe free.
There will be no-one in the streets looking for a better day because they will all be watching the revolution on TV.
The revolution will not make a blind bit of difference, it will go unnoticed. There will be arguments afterwards about whether it really happened. It will have profound implications for consumer confidence, far reaching consequences and international relations will be strained.
The revolution will be by intelligent design.

The revolution will have security patches, updates and bug fixes.
There will be plugins and dockable toolbars, XML output, a spellcheck and popups.
It will be an enterprise level fully customiseable end to end solution with advanced knowledge management systems.
It will be XP compatible but Mac users will need to download additional components proir to installation.
There will be a revolution 2.0

The revolution will have trailers with voiceovers, preview showings and re-runs.
Its' outcome will decided by focus groups and creative consultants.
Its' format will be sold and reproduced, copied and imitated.
It will be themed and have a strong moral message. It may star David Hasselhoff.
The revolution will be broadcast on your wetware.

The revolution will be sponsored, there will be ad breaks and interuptions.
You will be able to tune out, change the channel and grab a beer.
There will be news bulletins and a ticker accross the bottom of the sceen. There will be a narrator.
There will be edited highlights and a late showing with unseen new footage.
The revolution will be a pre-recorded event, it will be pay per view and shown "as live".

The revolution when the revolution comes will be televised, and you will miss it.

based on "The Revolution Will Not Be Televised" by Gil Scott-Heron